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In the international education landscape today, access is not the problem — fit is. Schools multiply. Curricula diversify. Marketing grows louder. But beneath the surface, many families and institutions are making decisions based on incomplete information, emotional bias, or outdated assumptions. The result? Mismatched placements, disengaged students, and wasted potential. Novateur was founded to change that. We are not a directory. Not a placement agency. Not a generic consultancy. We are a precision partner in educational alignment, combining AI-driven insights with deep on-the-ground expertise to ensure every student finds a school where they can thrive, and every school attracts families who truly belong. Based in Shanghai and serving families and institutions across China and APAC, we bridge the gap between aspiration and reality — through strategy, technology, and human understanding.
Company ProfileSummarize the purpose of the role: responsible for developing, implementing, and managing marketing campaigns across digital platforms to enhance brand visibility and engagement.
Emphasize the focus on strategy, creativity, and analytics to drive growth and brand consistency.
Develop and execute comprehensive social media strategies aligned with brand goals.
Manage daily content creation, posting, and community engagement across platforms (Instagram, LinkedIn, TikTok, X, Facebook, YouTube, etc.).
Plan and oversee marketing campaigns, digital ads, and influencer collaborations.
Create high-quality visual and written content (posts, videos, newsletters, and blogs).
Monitor, track, and report on analytics to measure performance and ROI.
Optimize campaigns using data insights to increase engagement and conversions.
Coordinate with design, PR, and sales teams to ensure brand consistency.
Manage social media calendars and stay current on marketing trends and emerging platforms.
Bachelor’s degree in Marketing, Communications, or related field.
3–5 years of experience in social media management or digital marketing.
Strong understanding of content strategy, SEO, and paid digital advertising.
Proficiency in analytics tools (Google Analytics, Meta Business Suite, etc.).
Excellent writing, editing, and communication skills.
Experience with content creation tools (Canva, Adobe Creative Suite, or similar).
Experience managing campaigns in a startup or fast-paced environment.
Familiarity with marketing automation platforms (HubSpot, Mailchimp, etc.).
Knowledge of web analytics, PPC, and CRM systems.
Creative thinker with strong strategic and analytical ability.
Exceptional organizational and project management skills.
Ability to adapt quickly to evolving trends and priorities.
Collaborative and team-oriented mindset.
Growth in followers, engagement rates, and conversions.
Campaign performance and ROI improvement.
Increased brand visibility and consistency across all digital channels.
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